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This year we visited ICE Barcelona for the first time — not as exhibitors, but as explorers.
Our goal was simple:
to see the market with our own eyes, meet people, talk to studios and operators, and better understand where the iGaming industry is heading.
And honestly — it was eye-opening.
Walking through the expo halls, talking to teams, testing games, and watching presentations, one thing became very clear to us:
the products our team creates are already at a world-class level.
We saw hundreds of slot games, interfaces, mechanics, and visual styles.
And instead of feeling “we still have a long way to go”, we felt something different:
👉 we’re already there.
Our art quality, polish, and production standards confidently stand next to what the biggest studios showcase.
That was a great feeling.
But beyond the market insights, ICE was also about people.
We:
connected with new studios and partners
talked to industry veterans
met existing clients in person
shared ideas and experiences with other teams
It’s always different when conversations happen face-to-face. You build real relationships, not just emails and calls.
And yes — it was simply fun.
The energy, the scale, the creativity — events like this remind you why you love working in games.
ICE Barcelona gave us not only inspiration, but also confidence.
We’re excited to bring everything we’ve learned back into our next projects.
See you at the next one!
